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Change your sports car to match your mood?
Porsche rolls out monthly subscription program

Porsche Cars North America has introduced "Porsche Passport," a new sports car and SUV subscription program that provides members with flexible access to Porsche vehicles via a mobile app.

The month-to-month subscription program offers frequent vehicle exchanges, unrestricted mileage, and on-demand access for up to 22 different Porsche model variants. In a new relationship with Clutch Technologies, LLC, Porsche Passport will conduct its pilot program in metro Atlanta, which is home to both companies.

"Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations," says President and CEO Klaus Zellmer of PCNA.

Porsche Passport provides "white-glove" vehicle delivery in metro Atlanta through two membership plans: Launch and Accelerate.

Launch includes on-demand access to eight model variants such as the 718 Boxster and Cayman S, as well as the Macan S and Cayenne, for a monthly fee of $2,000.

Accelerate includes on-demand access to 22 model variants such as the Porsche 911 Carrera S, the Panamera 4S sports sedan, the Macan GTS, and Cayenne S E-Hybrid SUVs, in addition to the vehicles offered in the Launch package, for a monthly fee of $3,000.

Membership plans include vehicle tax and registration, insurance, and maintenance, as well as detailing, for the fixed monthly fee. To sign up, Atlantans can download the Porsche Passport app available on Apple and Android devices to apply for membership. Both plans require a one-time activation fee of $500, and membership approval depends on a background and credit check. Once approved, the vehicle will be delivered to the member's requested location in metro Atlanta beginning November 2017. Users can schedule same-day or future vehicle exchanges through the Porsche Passport app.

The possibility of future market expansion will be determined after the pilot program. For more information about Porsche Passport, visit www.porschepassport.com.

Source: Porsche AG

Published October 2017

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